Google Analytics is a powerful tool mainly directed to advertisers, as well as small to big business owners. It is a free page tag service offered by Google which captures the behavior of site visitors. It aims to help owners identify their KPIs and ROIs, or how much should they invest on their site, and the if whether of not the website met its objective. The infographic shows the Google Analytics process less the jargons and complicated stuff to help potential users of the service to understand what the tool does. Through this, they should realize that the results of the tool should not be taken in its face value. Rather, it should be used to make decisions that further improve their site and align it with their goals.
References:
- Brian Clifton, 2008. Advanced Web Metrics with Google Analytics. Published simultaneously in Canada. Wiley Publishing, Inc., Indianapolis, Indiana.
- Why Google Analytics. http://www.google.com/analytics/why/index.html. March 6, 2014
- Features. http://www.google.com/analytics/features/. March 6, 2014
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Andrew Kevin Mayor
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